Is Bing Really Copying Content from Google

In a recent blog post at office Google blog, Google said that Bing is using their search results.

Is Bing really using “Google’s search results” in their algorithm? Not necessarily. Why? Read on.

I read the Google post very carefully and agree a bit that what Bing doing might not every good, but it is not totally wrong. What Bing does is it tracks the surfing behavior of the person using the browser through it search bar (Google does the same).

It also simply “sees” the URL surfed by the user. Just by tracking the URL request, it can easily find (without seeing the page) that on which like the user clicked (with the HTTP referrer). If a user comes to a page-A and clicks on a link to page-B, the there must be some relation between page-A and page-B. Right? Yes, may be not. But there is a possibility. Right?

Bing uses this information in their algorithm as one of the ranking factors. Now what is wrong with that? I don’t understand.

They are not copying the Google results (or not even seeing it). They might not even be seeing the search results or the content of the page. They just track the URLs (as Google toolbar does too).

Now all the examples that Google has given on their blog about the weird keywords and ranking of totally different kind of pages for them does not prove that they are copying the results from Google.

Its basically a simple thing. If you search for some very weird keyword and that keyword does not exist on even a single page in the index of the search engine, what would the search engine do? It will try to put anything which is there in their index remotely related to it. One of the hundreds of factors they use to rank might be to use the data from toolbar.

Google post title is: “Microsoft’s Bing uses Google search results—and denies it”

What if toolbar simply does this:

  • Checks the each URL the computer user goes to
  • Then tracks on what link the person clicked on (without seeing the content of the page, just by HTTP REFERRER info in HTTP request) and went to a new page
  • Then assumes there is a relation between the pages.

This thing above I described can be used as one of the 100s ranking factors in their algorithm. When other 99s had failed to produce the results, may be this one did bring up the some results. And this is what I think is happening in these weird queries cases.

So is Google’s post title (Microsoft’s Bing uses Google search results—and denies it) correct.

Well, I don’t think so. What are your views? Is Google feeling scared?

This entry was posted in Google, Search Engines. Bookmark the permalink.

477 Responses to Is Bing Really Copying Content from Google

  1. Bruce says:

    I liked your last line. :) “Is Google feeling scared”. :)

    I think you have a good point here. If Bing can do it without even seeing the results (though I didn’t understand how exactly that can be done, but if) then why would they like to see the results.

    • Rich says:

      Exactly Bruce. Exactly.

      I don’t think Google has much to worry about right now, but what’s happening is a lot scarier (for Google) than Bing copying Google’s results. Bing has found a very clever way of gathering information that used to be very unique to Google due to their large user base.

      You can think of Google’s rankings as merely a suggestion. The actual relevance comes from the user’s actions. By clicking on a result they were giving it weight. By clicking back and clicking on another result they were saying, “that wasn’t what I wanted, maybe this is”. Essentially, Google had a monopoly on those actions.

      Bing should be (and probably is) ignoring any Google ranking information. They can gather what’s important from the user alone. Google’s ranking would more than likely add unnecessary noise.

  2. Rich says:

    They are absolutely not copying their results. Google seems to be upset because Microsoft is, in a sense, bypassing the Google ranking altogether. By watching users, Microsoft is able to see users’ paths through the web. Google does the exact same thing.

    The unfortunate thing for Google is that this relationship is asymmetric. Yes, Google could benefit from long-tail results from Bing if Bing users used Chrome or Google Toolbar, but there just aren’t enough Bing users. Google probably already has a majority of those long tail results.

    This was a mistake by Google for two reasons. First, it harms Google’s credibility because copying is definitely not what’s happening. Second it gives Bing press. A lot of press. Free press. How many Google users tried Bing because of this? One is too many. When they discover that it’s not copied, they might actually like it. Because there are so few Bing users relative to Google users, Google wouldn’t benefit enough to make it worthwhile even if they manage to convince simpletons that they are copied.

    Lose-lose for Google.

  3. adm says:

    I agree with you Rich, today I used Bing, may be after a month. :) so, ya, free press.

    Also, this incident has surely reduced Google’s credibility. From when did they become so cheap ans started worrying about such things.?

    Seems Bing has started putting some dents in their revenue. :)

  4. Love Lyrics says:

    I think it is a very smart way of Bing.. But Bing should have been said about that before Google figured it out

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