In a recent blog post at office Google blog, Google said that Bing is using their search results.
Is Bing really using “Google’s search results” in their algorithm? Not necessarily. Why? Read on.
I read the Google post very carefully and agree a bit that what Bing doing might not every good, but it is not totally wrong. What Bing does is it tracks the surfing behavior of the person using the browser through it search bar (Google does the same).
It also simply “sees” the URL surfed by the user. Just by tracking the URL request, it can easily find (without seeing the page) that on which like the user clicked (with the HTTP referrer). If a user comes to a page-A and clicks on a link to page-B, the there must be some relation between page-A and page-B. Right? Yes, may be not. But there is a possibility. Right?
Bing uses this information in their algorithm as one of the ranking factors. Now what is wrong with that? I don’t understand.
They are not copying the Google results (or not even seeing it). They might not even be seeing the search results or the content of the page. They just track the URLs (as Google toolbar does too).
Now all the examples that Google has given on their blog about the weird keywords and ranking of totally different kind of pages for them does not prove that they are copying the results from Google.
Its basically a simple thing. If you search for some very weird keyword and that keyword does not exist on even a single page in the index of the search engine, what would the search engine do? It will try to put anything which is there in their index remotely related to it. One of the hundreds of factors they use to rank might be to use the data from toolbar.
Google post title is: “Microsoft’s Bing uses Google search results—and denies it”
What if toolbar simply does this:
- Checks the each URL the computer user goes to
- Then tracks on what link the person clicked on (without seeing the content of the page, just by HTTP REFERRER info in HTTP request) and went to a new page
- Then assumes there is a relation between the pages.
This thing above I described can be used as one of the 100s ranking factors in their algorithm. When other 99s had failed to produce the results, may be this one did bring up the some results. And this is what I think is happening in these weird queries cases.
So is Google’s post title (Microsoft’s Bing uses Google search results—and denies it) correct.
Well, I don’t think so. What are your views? Is Google feeling scared?